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Social Media: Where Everyone Is Living

July 19, 2010
Most people are NOT living on buses, staring at ads on the wall, and getting convinced to buy Product X or join Group Y.  No, they’re online.  It’s where an incomprehensible number of people live.  Seriously.  It’s not a digital address book or a casual form of entertainment.  It has become a part of our every day lives.  There’s a reason why the last Super Bowl was the first year Pepsi decided NOT to drop millions on a half-time commercial.  Who’s watching TV?  People are no longer influenced by it.  Thanks to social media, we’re actually influenced by one another.
Here’s how it works:
  • They’re seeing what their friends “like”.
  • Their friends “like” Product X.
  • Their friends tweet about Group Y.
  • They click on links about X and Y.
  • They anonymously research what they would like to know about X and Y.
  • They’re convinced enough to purchase Product X or join Group Y.
  • This is not because of a flashy bus ad, but because people they trust or respect endorse those products or groups.
Look at the numbers below.  Everything has changed.  Now, I need to make it clear that conventional print and advertising isn’t dead, if properly targeted and applied.  However, all of it is worthless if you’re not living where everyone else is.
  1. If Facebook were a country, it would be the third most populated in the world, ahead of the United States. Only China & India are more populated.
  2. 500 BILLION. The number of minutes spent on Facebook per month. LAST YEAR, THAT NUMBER WAS A MEASLY 150 BILLION.
  3. The amount of content 25 BILLION. (web links, news stories, blog posts, notes, photos, etc.) shared each month on Facebook. THAT’S MORE THAN 6X LAST YEAR’S VOLUME.
  4. 500 BILLION. The number of peer influence impressions Americans generate per year via social media. 62% of those impressions come from Facebook.
  5. 24 HOURS. The amount of video uploaded to YouTube every minute. THAT’S MORE THAN DOUBLE LAST YEAR’S VOLUME..
  6. 2 BILLION. The number of YouTube videos viewed per day. THAT’S TWICE AS MANY AS LAST YEAR.
  7. 4 BILLION. The number of images hosted on Flickr. THAT’S 13X MORE THAN THE LIBRARY OF CONGRESS.
  8. ONE-THIRD. The proportion of women aged 18-34 who check Facebook when they first wake up—even before going to the bathroom.
  9. NINETY-FIVE. The percentage of companies using LinkedIn to find and attract employees. 59% use Facebook and 42% use Twitter.
  10. 1 in 6. The number of marriages last year between people who met through social media. THAT’S MORE THAN TWICE THE NUMBER OF PEOPLE WHO MET AT BARS, CLUBS, AND OTHER SOCIAL EVENTS COMBINED.
  11. 27 MILLION. The average number of “tweets” per day on Twitter. THAT’S 8X LAST YEAR’S VOLUME.
  12. 7 HOURS. The time it took for LeBron James to amass his first 150,000 Twitter followers. It took Bill Gates 8 hours to reach 100,000.
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