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How Do You Look On Paper?

July 24, 2010
Despite email use, professionally designed and printed stationery packages are crucial to making a good first impression. The purpose of business print is to express an identity, beyond the actual words used in the message.

GETTING STARTED
A basic corporate identity system or stationery package consists of letterhead, envelopes, and business cards. In some cases, labels are also a basic component. If no logo exists and one is needed, logo design may also comprise part of the complete design package.  You might want to avoid having a random uncle or buddy who happens to own Photoshop to do you a favor. Trust me, you’ll get what you pay for.  Always hire a professional.

DON’T PIECEMEAL IT

Consider the difference between a college dorm furnished with whatever was found on Craigslist, and a sweet bachelor pad furnished with a economic collection from IKEA. Completely different impression, isn’t it?  It’s tempting to go price hunting and try and find deals.  However, if you find cheap deals from different printers for each of your pieces, you might be disappointed by what you find.

Different factors and variants will come into play, resulting in differences in color and quality.  In other words, that bright green that you absolutely love in your logo may end up looking like three completely different greens from three different printers.  Now, your letterhead, business cards and envelopes really don’t have the continuity you expected.  Then there’s the differences between paper stocks and sheen.  Each of your pieces may feel a little different.  Piecemealing your identity package will greatly affect the continuity of your brand.  Therefore, get everything printed from the same source, if possible.

DON’T BE CHEAP
As said before, you get what you pay for.  Actually, in many cases, you get less than what you pay for.  There are literally thousands of on-line printers touting “free business cards” or “cheap deals”.  And while you may think you’re getting a great deal, what you get is a thin, flimsy, glossy card with poor print quality.  If you get free cards, you may even end up with the printer’s logo on the back written in Comic Sans font (yuk!)

Set some high standards for yourself.  Remember, something as simple as your business card, letterhead and envelope will reflect greatly on your business.  Get it done right.  Seek the highest quality.If you’re interested in talking more about a good, quality identity package, Raygun can introduce you to a vast world of options that will enhance your brand from the first look and feel.  Contact me at hi@raygunprint.com.   And now, for your entertainment, here a few innovative business card designs:

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From → Branding, Print

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